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THE BIG QUESTION
Reading this site
indicates that you have a serious interest in being
successfully self-employed. I wrote this information to share
everything I know about succeeding in a small business. Proceeding may
seem obvious but before you take that big step, I want you to stop and
ask yourself one very important question.
“Do I really
want to be self-employed?” Or, stated
another way, “Am I really suited to
self-employment?” Considering that
you ordered this book, this may sound like a dumb question. Actually,
it’s a critically important question and before you answer it
I want to
share some information with you.
The one-person business
differs from other forms of
self-employment in that you are the whole team. You are the owner,
boss, accountant, receptionist, salesperson, and cleanup person. You
may have some relative or friend to help with some of the activities
but you are responsible for all of them. It isn’t an easy job
and you
must be up to it. If not, perhaps you should reconsider.
Also consider that your
income may come in spurts,
with the time between checks dependent on how effectively you handle
the billing process. If a problem arises with an order, the payment for
that order may be delayed even more. When you get sick, everything
stops including the income. Plus, you have to pay for your own health
insurance or do without. When you go on vacation or just take a day off
to go fishing, everything stops including the flow of money.
You are the sole contact
for your customer, so
expect calls at strange hours. There is no one else to listen to
complaints. They all come through you. There are times that in spite of
your best efforts things will go wrong and customers will turn to you.
You will need a great deal of patience to deal with all the problems.
It is essential that you
become very organized so
as to avoid wasting time because time will definitely be at a premium.
Even when you have work to do there will be calls that require your
attention. You will have to leave for sales calls. Then you will have
to come and pick up where you left off. In other words, it is a lot of
work and you will be doing it all.
It may seem that I am
trying to discourage you from
starting a new venture but that isn’t the case. I think
self-employment
is enjoyable and challenging and can be very profitable. What I am
really trying to do is paint an accurate picture for you before you
jump in. Unlike some who will hype the romance of self-employment
without showing you the warts, I am going to let you see it all before
you decide.
There is a decision to be
made and I certainly hope
that you choose to start a small business. I will help you as much as I
can. If after reading all this you are still certain that this is what
you want, then proceed without hesitation because now you know the
worst.
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